About:

This engaging webinar on social marketing will discuss powerful tactics and theories of persuasion to effectively influence behavior and deliver positive social change. Social marketing harnesses the principles of traditional marketing to promote behaviors that benefit individuals and society, such as healthful eating, environmental conservation, and community engagement.

During this webinar, expert speakers will delve into the foundational theories of social marketing, including the stages of behavior change, the importance of audience segmentation, and the use of messaging and channels to reach target audiences effectively. Participants will learn how to craft compelling messages that resonate with their audience and motivate them to act.

Furthermore, the webinar will explore innovative social marketing tactics and strategies that have proven successful in driving behavior change across various domains. From social media campaigns to community-based interventions, participants will gain practical insights into how to design and implement effective social marketing initiatives.

Whether you're a public health professional, nonprofit leader, government official, or marketing specialist, this webinar offers valuable knowledge and skills to enhance your ability to create positive social impact. By leveraging the principles of social marketing, you can inspire change, build healthier communities, and contribute to a better world for all.

Join us for this exciting opportunity to learn from experts in the field and explore the potential of social marketing to drive meaningful behavior change. Together, we can harness the power of persuasion to create a brighter, more sustainable future.

Acquired Knowledge/Skills:

Creativity, Social Media, Management, Communication, Strategy, Leadership, Advertising, Content Curation,

Format:

This program is offered as an asynchronous self-paced webinar and will take approximately 1 hour to complete.

What You’ll Earn:

After successfully completing this course, you will be able to claim Certified Public Health Credit from the National Board of Public Health Examiners.  In addition, you’ll be able to download a Credly Digital Badge. We recommend you download this badge and share it on your social media and showcase your new skillset and provide employers with a reliable way to assess your capabilities.  These badges serve as a visual representation of your accomplishments and can be shared on social media, personal websites, or professional networking sites. Badges are distributed through Canvas Credentials. For more information on digital badges, visit USF Innovative Education. Instructions to claim CPH Credit and a Digital Badge can be found in the End-of-Course Module.